Resources mentioned:

Summary

  • Deals market is massive; many companies are succeeding in this space
  • It is not a zero game market or a winner take all; opportunity for a niche deal product and newsletters to coexist
  • Leverage a product front launch to feature an indie product in order to rapidly grow the subscriber base like twitter audience building tool, a lot of makers would grab take towards that and would probably immediately subscribe to get that deal; which is the direction we were talking about (focusing on one incredible deal)
  • Build momentum off of that; introduction to the world is a killer deal to this great product where click grades would improve, and open rates would probably stay around 50% - 60%
  • Benefit of ship account is if you schedule a launch for 12am and you have a lot of makers and people already subscribed, that kind of gives you a head start (take advantage)
  • Idea is using a special deal as a magnet which is good and a no-brainer; people are usually using the sign up now to get an amazing deal and everyone benefits
  • Hypefury might be popular but it has a somewhat bad reputation because it is from this type of people that kind of hack twitter
  • Engaging with other people on the platform makes the most sense; others are just number-driven; same with writing as it is good if raw and interesting
  • January 14 (Thursday) for the launch is perfect since we typically do newsletters on Thursdays
  • Who or What product should we pair with? It is crucial to find the right partner. Ideally, we need something that does well with ProductHunt
  • Look at ProductHunt launches and negotiate a deal with something that launched well recently because it is relatively certain that it will do well
  • Unbundle product explorer into a bunch of products. Using product explorer to get a head start and reach out to people who cancelled their subscription certain products to offer the same type of another product.
  • Since Gumroad is tracking open rates, we were able to see which of the databases did best and it was ProductHunt; it seems to be the most interesting data source
  • Idea is focusing on leads. We should do both, build a paid product first and build a second as a side project marketing to get a second launch
  • People are also interested in email addresses. This is just how this world operates, it is all about email addresses rather than twitter DMs
  • Categorizing a lot of script data is a lot of work but what if we focus on the competitors of the product? This is exactly the route to go
  • Absolutely target a maker, find a competing product, offer the data, do the pre-sale of the data of the people who up voted the competing product, then deliver the data. It is an area of interest
  • Time-consuming part is identifying products that people would want the voter data from
  • If we want to build a product, we should immediately offer all the data we can offer them to make sure that no one is disappointed because some people are interested in one type of data (maker leads data) and some the other (voters’ data)
  • Next steps – indie drops, finding a partner, then ProductHunt leads

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