Frequently Asked Questions

If this is a personal project, why this website?

I created this site to turn the Bootstrap MBA from a vague idea in my head into something tangible. Now that I've created this site, I feel like the Bootstrap MBA is a real thing. I'm now more motivated to talk about it and make progress in my journey. Also, this site is a playground to test things that I learn and a way for me to get feedback.

Additionally, my hope is that it'll allow me to connect with like-minded people.

I have a question/comment/feedback. How can I reach you?

You can send me a message on Twitter or an email to JakobGreenfeld [at]

Why do you call your learning project Bootstrap MBA?

The name is obviously inspired by Josh Kaufman's book The Personal MBA and several personal PhD projects.

The key idea they all have in common that it's possible to bootstrap your education outside of traditional structures. And it's not just possible, but also much cheaper and more effective. For example, it's an obviously nonsensical idea that everyone has to move through traditional programs at the same pace. Without such artificial constraints, there is no speed limit.

The other reason why I settled on the name Bootstrap MBA is that I want to learn how to bootstrap businesses.

“You wasted $150,000 on an education you coulda got for $1.50 in late fees at the public library.”

― Quote from the movie Good Will Hunting

What is bootstrap entrepreneurship?

In short: bootstrap entrepreneurs build and grow businesses using their own funds and the profits from their business ventures.

There are many terms that are often used almost synonymously: micropreneur, sidehustler, indiehacker, lifestyle business entrepreneur. (Please send me a message if you know a proper way to distinguish between these terms!)

At the other end of the spectrum we have startup entrepreneurs that typically rely on external funds (e.g. venture capital).

Why do you want to become a bootstrap entrepreneur?

I don't want to be a cog in some large machine that never really sees the impact of their work. I don't like being handed a to-do list that governs most of my waking time.

Instead, I like being independent and having full control over my calendar. Moreover, I think it makes a lot of sense to try to decouple your income from the number of hours you work.

“Build your own dreams, or someone else will hire you to build theirs.”

― Farrah Gray

Why twelve months?

"Telling yourself you have all the time in the world, all the money in the world, all the colors in the palette, anything you want — that just kills creativity."

― Jack White (lead singer of The White Stripes)

How can I receive updates on your progress?

You can either follow me on Twitter or sign up below 👇